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Campaign

Learn how to start and manage AI-powered promotion campaigns to increase app revenue.

How to Start a Campaign​

Campaign Start Process​

  1. Model Ready Check: Ensure AI model accuracy is at Medium (60%+) level
  2. Campaign Settings: Configure promotion settings and target users
  3. Campaign Launch: Start the campaign with one click
  4. Real-time Monitoring: Monitor campaign performance and revenue changes

Campaign Start Button​

  • Located on the main dashboard
  • Click to start the campaign immediately
  • Campaign begins automatically once started

A/B Testing Method​

Monetai uses A/B testing to provide optimal promotions:

Test Group Structure​

  • Control Group (A): Users who receive no promotions
  • Test Group (B): Users who receive AI-selected promotions

A/B Test Process​

  1. User Segmentation: Users are randomly divided into control and test groups
  2. Promotion Application: Only test group users receive promotions
  3. Performance Comparison: Revenue changes between groups are compared
  4. Effectiveness Analysis: Campaign effectiveness is measured

Campaign Settings​

Promotion Configuration​

  • Discount Rate: Set discount percentage (e.g., 20%, 30%, 50%)
  • Target Products: Select products to apply promotions to
  • Campaign Duration: Set campaign start and end dates

Target User Settings​

  • AI Selection: Automatically selects users with low purchase probability
  • User Criteria: Based on user behavior and purchase history
  • Real-time Updates: Target users are updated in real-time

ARPU and Revenue Graphs​

ARPU (Average Revenue Per User)​

ARPU graph shows the average revenue per user:

  • Control Group ARPU: Average revenue of users without promotions
  • Test Group ARPU: Average revenue of users with promotions
  • Revenue Increase: Difference between test and control groups

Revenue Graph​

Revenue graph displays total revenue changes:

  • Included Payment Events:
    • Free trial start
    • Paid subscription conversion
    • Refunds
  • Excluded Events: Renewal subscriptions (not included in revenue calculation)

Graph Interpretation​

  • Positive Gap: Test group revenue is higher than control group
  • Revenue Increase: Campaign is generating additional revenue
  • Effectiveness: Campaign effectiveness can be measured

Campaign End and Monitoring​

Campaign Duration​

  • Campaigns run for the set duration
  • Can be stopped early if needed
  • Results are continuously monitored

Performance Monitoring​

  • Real-time Metrics: Revenue changes are tracked in real-time
  • A/B Test Results: Performance comparison between groups
  • Revenue Impact: Additional revenue generated by the campaign

Campaign Analysis​

  • Revenue Increase: Total additional revenue generated
  • User Conversion: Number of users who made purchases due to promotions
  • ROI Calculation: Return on investment from the campaign

Support​

If you encounter any issues with campaigns, please contact support@monetai.io.